THE BIG HEAD PLAYED A MAJOR ROLE IN A GENERATIONAL CHANGE IN LIVING HABITS INSPIRED BY HIS OWN NOMADIC LIFESTYLE, WHERE HE CALLED DOZEN OF CITIES A HOME. SIMPLIFYING THE PROCESS OF LIVING IN CITIES IN A FLEXIBLE AND ACCESSIBLE WAY, AND LEVERAGING THE TREND OF “SPACE AS A SERVICE” IN THE SECOND DECADE OF THE 2000’S,
‍THE BIG HEAD OFFERED AN ALL INCLUSIVE MODEL RESPONDING TO THE HOUSING NEEDS OF MILLENNIALS WHILE OFFERING REAL ESTATE INVESTORS AN ATTRACTIVE INVESTMENT OPTION. A PIONEER IN THE CREATION OF AN HYBRID ASSET CLASS SOMEWHERE BETWEEN TRADITIONAL RESIDENTIAL AND HOSPITALITY THAT ALSO HELPS BATTLING LONELINESS IN BIG CITIES.